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I very much like this blog post by Robin Black on book promotion, especially:
Whatever your natural inclinations, as an author with a book to sell, you are going to have to become (or fake being) outgoing, highly sociable and downright thrilled to be stared at by—if you’re very, very lucky—a crowd. Not to mention grateful, which is actually very important.
Related posts:
Net marketing for Ludites: Part 1
Net Marketing for Luddites: Part 2 (Cracking the Social Net)
Net Marketing for Luddites: Part 3 (Blog? Website? Both?)
Net Marketing for Ludites: Part 4 (Friends & Followers)
Net Marketing for Luddites: Part 5 (The Book Trailer)
Net Marketing for Luddites: Part 6 (Your Fans)
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