“The writer who can marshal her forces and promote her book wherever and to whoever might actually get the word out is a secret weapon. No one did this more successfully than Walt Whitman who took a letter he received from Emerson which praised him to the moon and blasted it all over town. “I am not blind to the wonderful gift of Leaves of Grass … I greet you at the beginning of a great career.” In no short order, the letter mysteriously found its way into the New York Tribune without Emerson’s permission, and, according to biographer Justin Kaplan, Whitman “fell on it like a hawk,” sending copies to other celebrated writers, had it printed in Life Illustrated, circulated it to editors and critics in the form of a broadsheet, and to top it all off gold stamped the “blurb” on the spine of the second edition of the book. Can you imagine what he might have done with a Facebook page, a Twitter account?”
| — | Betsy Lerner, from her book The Forest for the Trees: An Editor’s Advice for Writers, as quoted on http://publishingperspectives.com/2010/11/should-i-tweet/ |
A part of this course is:
Basic Internet Vocabulary
Setting up Your Website and Blog
An excellent series on Book Promotion in general:
Part I: http://bit.ly/aeJ9Ea
Part II: http://bit.ly/dpqv6S
From my blog:
How to Promote your Book without Giving up Writing: http://bit.ly/7kHI1N
Six-part blog series on Net Marketing for Luddites:
How to Set Up a Blog Tour: http://bit.ly/cIOYpB
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