Net Marketing for Luddites: Part 1

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I always knew my good friend George Whiteman was talented: his paintings are amazing; his CV includes album cover designs for the (now) classically famous. But now he has published a memoir (the first in a trilogy) — The Perennial Freshman — and it turns out he's also an amazing writer.

But now that he has a book out, he needs to know how to promote it. He's never seen a Facebook page, thinks Twitter is what birds do, and doesn't know what a blog is. Where to begin?

First, I would say: the old-fashioned way, by pitching his book face-to-face with bookstores. No successful author hasn't set out on that humiliating road without a box of books in the trunk of their car (John Grisham, Margaret Atwood ... ). Independent bookstores are best (although harder to find). Put together a flyer on the book so that you have something to leave with the clerk and make a dignified exit. (The book has rave Amazon reviews, so he should be sure to quote them in the flyer.)

He should give readings: it's good practice, even to an audience of two (his wife and the bored store clerk). This, too, is part of every writer's experience. If he is in a particular area, his publicist should be able to contact bookstores and set it up. Remember, with readings, it's about practice performing, and about having something to hang promotion on — a reason to put up posters and contact local media, etc. It's not about turn-out (but nice when it happens).

One idea is to film these readings, edit them and put out a short clip on YouTube. George is a natural comic, and this could be a home-run way for him to find his audience. Heck, splice in hecklers and a laugh track!

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An excellent book on the practical side of from-the-ground-up promotion is How to Become a Famous Writer Before You're Dead: Your Words in Print and Your Name in Lights, by Ariel Gore. She also discusses putting together a book tour, which many authors do, although the trend now is toward a "blog tour" (more on that later).

Next up: Net Marketing for Luddites: Part 2 (Cracking the Social Net). Watch this space.

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