.
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Today, it's essential for an author to have a presence on the Web. The key is to do it efficiently and effectively so that one can continue writing and not go crazy. I suggest that George (my Luddite student victim) should have:
a Facebook Fan PageOverwhelming, right?
a Twitter page
a MySpace page (because George's subject would appeal to musicians)
a Tumbr page (because that's where the hip and groovy hang out; I suggest George call it Bad Ass)
It's free to set up these sites, and not too hard to do: it just takes time and patience. For George, I suggest that he find a bright tech-kid (on elance.com, for example) who could set all this up in a day. Perhaps George's publisher could suggest someone, as well.
But then, how to manage all these sites? Easy: Ping.fm, or, my current favorite, HootSuite.com
After all these pages have been set up, have the tech-kid set up an account with Ping.fm or HootSuite.com so that one post gets sent to all of the above. (Alas, HootSuite does not connect to Tumbr, however.) All George has to do is type a sentence or two into Ping and press send. Voilá.
One reason I think this marketing strategy might work for George is that he writes wonderfully quotable sentences. I think if he started sending those sentences out into the stratosphere (with a bit.ly.com short link to his Amazon book page, of course), he's bound to start building an audience. For example:
I am never late. Not that I'm anal or anything like that; I just have this quirk, possibly the only straight arrow in my quiver of Flecher rejects... [pg. 1, http://amzn.to/Freshman1Wouldn't you want to click on that link and read more?
Related posts:
Net marketing for Luddites: Part 1
How to promote your book without giving up writing
A wonderful article by Margaret Atwood on discovering the Twitterverse and other foreign realms: How I learned to Love Twitter.Next up: Net Marketing for Luddites: Part 3 (Blog? Website? Both?)
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